Bill Frakes, 25-yr Sports Illustrated photographer, and his partner Laura Heald, spoke to nearly 400 people at Creighton University on Friday, February 20, 2009. The event was sponsored by Apple Computers and hosted students of both high school and colleigate levels, as well as teachers from area schools. Frakes and Heald walked us through their workflow as they create multimedia pieces (combining video, audio, and still images) for Sports llustrated.com and Sports Illustrated for Kids.com Using Apple Professional Applications (Final Cut Pro, Aperature, Soundtrack Pro, etc.) the two-person team inspired the audience of learners by showing finished pieces as well as a piece-in-progress: The Nebraska State Wrestling Tournament. Bill finished the 2 1/2 hour session with a slideshow collection of his favorite Sports Illustrated images over the years and left everyone feeling empowered and motivated to continue use technology to capture the stories around us and share them with the world.
Some of the most interesting and important things that I heard Bill and Laura talk about included:
- The most important quality of a photojournalist is the ability to fall in love with subject - be able to talk to people.
- Everything you do brings exactly to where you are- It is a growth process. (Sometimes he
will go through four days of shooting and production only to throw it all out and focus on a different story.)
- Failure is always an important part of the growth process.
- COLLECT INFORMATION!! - no matter how you collect it. Vaccuum cleaner everything-- get all the info you can!
- For the most part still photography gives more power than video, in his opinion.
- The heart, mind, eye, and soul will always be more important than the black box (camera or other technology tools).
- "YOU HAVE TO LEARN TO LOOK FOR THINGS!"
(Growing up in Scottsbluff, NE not a lot of things are going on. But you can find a story anywhere-- if you just learn how to look for it.)
- Another piece of advice.. "Take what you have and do the best you can do with it." (His mom's popcorn cake story)