Tuesday, March 25, 2008

Creating Commercials

As we begin our next project, your blog assignment for the week is to spend some time studying commercials and the process of creating them.
Read a little at this site: http://advertisingprinciples.com/creating.html
And then read #4 and #5 on this site: http://www.entrepreneur.com/advertising/adsbytype/tvads/article168390.html

Finally, your REAL assignment:
Watch 1 hour of TV. Tell what channel, what time, and list all the commercials that you saw in that hour. Be thinking of techniques that you think would work in your commercial.

19 comments:

Anonymous said...

covergirl (X2)
victoria secret (X2)
kodak
maxfactor (X2)
music video
preview for upcoming shows
real world preview
superhero movie trailer
target (X2)
the wave
mixed cd advertisement
america's best dance crew (X2)
Dunkin donuts
burger king
prom night trailer
orbit (X2)
The mist trailer
tobacco (magical amount)X2
pop ectasy kate nash album
netzero
blockbuster
cold md tabs
yelle album
making the band preview
johnson and johnson
honda good to go
aquafresh
ice breakers
geico
ITTech
levitra
pennzoil
lowes
KFC
ringback tones (X2)
cellular one
absolute poker
21 movie trailer
H&R Block
sharpie
Vegas vacation
Columbia
Credit Report.com
esurance.com
... this is my 45 min of commercials sorry thats all the time i had!!! ill do more later!!
KYLIE

Mrs. Morrow said...

Isn't that INSANE! That many commercials in such a short amount of time?! I hope you picked up a few tips for your own. Good work.

jacquelinep said...

Well on FX at 9 till 10 o'clock last night i watched part of x-men 2, and while i watched this movie i noticed a lot of commercials for other shows on that channel. I notices one would show a black screen with some text and then an action shot, which was pretty cool. I don't remember exacts but i do remember a lot for other shows and one of the whole station, you know the one that says fx has the movies and a bunch of short clips from a bunch of different movies

Tiff said...

I watched lifetime from 8-9. There were alot of commericials.
1. Crest White Strips
2. Ronzoni
3. Tropicana Orange Juice
4. Your Mama Don't Dance (tv show)
5. Dish DVR
6. Terminix
7. Kraft Philadelphia
8. Leatherheads
9. Colace
10. Pet Smart
11. Conspiracy Theory
12. American Express Plumcard
13. What's Love Got to Do With It
14. The Memory Keeper's Daughter
15. Next Stop To A New You
16. Clairol
17. Perfect 10 Hair Color
18. Abreva
19. Your Mama Don't Dance
20. What's Love Got to Do With It
21. Olay Quench Body Moose
22. Sweeny Todd
23. Breath Right Strip
24. Lean Cuisine
25. Dulcolax
26. Snickers
27. Juicy Juice
28. The Double Life
29. Senior Lending Network
30. The Memory Keeper's Daughter

Katie said...

I watched the CW (channel 14).
1.makeup
2.KFC
3.All State Insurance
4.trailer for the movie "Prom Night"
5.ronzoni
6.living above the influence
7.ITT Tech
8.American Express
9.Las Vegas Vacation
10.Victori Secret
11.Preview for the show that was next
12.McDonalds
13.Law Firm of ?and?
14.Clips from the show I was watching
15.Stride gum

Brittany said...

I watched MTV for an hour from 8-9 last night.
The Hills(3)
Cover Girl(2)
Pantene PRO-V
Stop-Loss(2)
Real World
Spring Break(2)
Making the Band Finale(2)
Americas Best Dance Crew
AT&T(2)
Taco Bell(2)
Twix
Victoria's Secret
Dodge
Run Fatboy Run preview
Pepsi
Magical Amount(tobacco)
Mineral Water (2)
Orbit
Payless(2)
Target

Keshia said...

OXYGN @ 7:00

KABOOM NeverScrub
The Green
Buxton(bag)
preview for two weeks notice
Tylenol
NETZERO
Sexual Assault
Alltel
Verison(2)
Glade
preview for Deion & Pilar
KFC
Betty Crocker
Joes Crab Shack
legalzoom.com
Oxi Clean(2)
Crunchless Abs
preview for must love dogs
Fisher and Paykel(2)
American Express
Alltel(my circle)
Zatarains
mazda CX- 9
Unicef
preview for bad girls club

Keshia said...

OXYGN @ 7:00

KABOOM NeverScrub
The Green
Buxton(bag)
preview for two weeks notice
Tylenol
NETZERO
Sexual Assault
Alltel
Verison(2)
Glade
preview for Deion & Pilar
KFC
Betty Crocker
Joes Crab Shack
legalzoom.com
Oxi Clean(2)
Crunchless Abs
preview for must love dogs
Fisher and Paykel(2)
American Express
Alltel(my circle)
Zatarains
mazda CX- 9
Unicef
preview for bad girls club

KellyS said...

-jack in the box(2)
-bender ball(3)
-wrestling
-dave and buster's (2)
-skittles(2)
-applebee's
-celebrity fit club
-the hills (2)
-rock of love
-real world awards preview
-the wave
-truth (2)

Connor said...

9:00-9:45
History Channel

Verizon Wireless
eHarmony.com
Saturn
Masters Tournament ESPN
Shell
Progressive
Progressive again
History Channel Promo
History Channel Promo
Hanes
Farmers Help point
americanchemistry.com
Parents the anti-drug
Travelocity
Volvo
Ing Direct
History Channel Promo
History Channel Promo
History Channel Promo
Outback Steakhouse
Parents the anti-drug
Sync
Pennzoil
Sleep Number
Bank of America
Cisco
History Channel Promo

MichaelH said...

Here are the commercials that I saw during CSI: Miami from 9-10 pm.

street hunters....leatherheads ensure......pizza hut...visa check card....feedthepig.org.....dannon yogurt....effexor xr......ihop....geico.....crest....cops....promeris.......carfax.com....midol....gold coin sale....trutv...lyrica....advair....party heat....

Ciera said...

Stop-Loss (Movie) - 2
State Farm
Loreal Paris Makeup
Olay Regenerist - 3
"Deserving Design" TV show
August Rush/Pay Per View
Arm and Hammer Baking Soda
Campbell's
Orange Glo
Lowe's/Cobalt Tools
Monistat
Nesquik
5 Hour Energy
Gillette anti-perspirant
Benefiber
Wrangler
Dove deodorant
Kotex - 2
Texas travel/tourism
Selsum Blue
Rhapsody.com
KABOOM - 2
Jack Black and Nickelodeon/Kid's Choice Awards
CMT Music Awards
Geico Insurance
Oreo Cakester
FreeCreditReport.com - 2
Neosporin Spray On the Go
Vonage
"Can you Duet" TV show
Days Inn
Cymbalta (anti-depressant)
Subway
CMT - Domestic Disaster Weekend

Trading Spouses, CMT
4:00-5:00 Wednesday
Many of the commercials I saw were very funny; is cutsey the theme lately? Almost every commercial had some sort of funny guy singing a song, or some cute little animated character. Other than that, catch phrases are big. Also, simple shots, but high impact and lots of effects.

AmandaH said...

1 summer’s eve shower gel
1 oreo
1 payless
7 movies
1 sears
1 dove body wash
1 oscal
2 t.v. shows
1 brita
1 long john silver’s
1 KFC
1 red lobster
1 remax
1 cocoa krispies
1 bayer
1 match.com
1 tropicana
1 reddi wip
1 quaker chewy bars
1 clorox

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